External factors such as the increased vulnerability of Health Systems, new care delivery models, disruptive competition, government regulations, the advent of alternative care delivery channels, increasing adoption of AI technology to move from cure to prevention, and the emphasis on member experience and member’s access to their health data are forcing the Health Systems to rethink their value proposition fundamentally. Consequently, Payers focus less on the insurance itself and more on improved care and outcomes and better experiences for members, providers, brokers, and employees. For , this means developing differentiated Healthcare capabilities and supporting our clients to reap the opportunities offered by the new market trends and stay ahead of the competitive curve.

The Payor’s list of developing healthcare delivery options is FHIR, a patient data entry, and storage platform where the patient data can be stored and shared communally through a secured access system. The HL7® FHIR® (Fast Healthcare Interoperability Resources 1 ) standard defines how healthcare information can be exchanged between different computer systems regardless of how it is stored in those systems. It allows healthcare information, including clinical and administrative data, to be available securely to those who need to access it and those who have the right to do so to benefit a patient receiving care. The standards development organization HL7® (Health Level Seven® 3 ) uses a collaborative approach to develop and upgrade FHIR.

FHIR’s development began in 2012 in response to market needs for faster, easier, and better methods to exchange health data rapidly growing. This growth in the availability of new health data and the progressing “app” economy created the need for clinicians and consumers to share data in a lightweight, real-time fashion using modern internet technologies and standards.

We at reject this Orwellian approach to managing and controlling sensitive, confidential personal medical/patient healthcare data. With data breaches occurring daily at local banks, businesses, and governments, the notion of having my health care profile accessible to anyone with access to the “dark web” is not a reasonable or responsible decision. And our proposition at is to avoid offering your medical data and history to others by SIMPLY STAYING HEALTHY. The EMG® Personal Wellness Advantage provides our members with the diagnostic and preventative care to start or continue on a healthy lifestyle pathway to a happy, active, and prosperous life.